The importance of a landing page

A website provides a general overview on a product or a company. A landing page (or jump page) shows a special offer for a product.
Let’s say you have a casino site and you want to promote a special offer for Christmas. You send an email to your entire subscribers with the details and want them to read more and subscribe to the new offer or download your new product.
If you refer them to your homepage they might not see the special offer you want them to see. The users might browse to other pages and missed your new offer.
Best solution is to refer your users to a landing page customize with you brand’s “look and feel” with a relevant changes. For example; if you have a special offer for casino tournament for man, you might want to use more “manly” images and colors. Like you never advertise a man tournament with pink colors, even if your site main theme is pink, but to connect it to your website’s look and feel you can make the titles and images border with this pink.

So how to create a converting landing page?

1. Use the brand name in the title. Something like “special offer for xxxx.com users."


2. Make it short! Not too many words. They need to see the offer in first glance.


3. Have a link in the bottom of the page for Privacy Policy or terms and Conditions page, or even to both of them


4. Use cool graphic, images, blinking text. Use targeted languages.


5. Follow up. Don’t forget to reply your users, learn which LP bring best results, use few LP’s for same promotion.

A Sample for one landing page in 3 colors to check which one of them convert the most.